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More about Copywriting

What is Copywriting

Copywriting is writing promotional material or copy for businesses. Accordingly, a copywriter is a writer of commercial texts. Many people define copywriting as advertising and selling texts. There are different types of texts which can be divided into the following categories:

  • Posts;
  • Rewriting;
  • SEO-Copywriting;
  • LSI-Copywriting;


Posting is the act of commenting on posts in forums with different focuses, social networks, blogs, and other resources. It is done to increase the activity of users, who have recently created projects. They can be sites for discussing products or exchanging opinions.


Rewriting consists of the fact that the author must revise the already finished text without changing the content. This can happen by retelling someone else’s text in their language. The uniqueness of the new text is a keyword in “Rewriting”.


SEO “search engine optimization” is search engine optimization. SEO copywriting is the creation of texts that are aimed at promoting and ranking the site in search engines. An important requirement is that the text contains a certain number of keyphrases, it is also important to have a high degree of uniqueness.


LSI or also “latent semantic indexing” means “hidden semantic indexing” . The main task of LSI is to include additional keywords and phrases in the article text. This will increase the likelihood of getting into the TOP articles. It differs from SEO copywriting in the following points:

  • The main text of the article includes the keywords
  • LSI – tracks the number of words related to the specific topic;
  • In LSI, the keywords complement the text, and reveal it more fully.

Copywriting has its pros and cons, let’s take a look at what they are. The advantage is that you work for yourself, you define the scope of work and choose the clients, and you set the price. The downside, however, is that you may be out of money when clients pull out. Another disadvantage is that you have to constantly look for new clients and complete every task they assign you.

You can see the basic techniques and triggers for persuasion and selling with words . Learn more about what website copy is and how you can master it?

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