App Development for Derma Care Company
The client is one of the leaders in the derma-care industry.
About the Client — Beiersdorf
Beiersdorf is the company behind some of the world’s most recognized skincare brands. With a strong presence in retail, they needed an interactive tool to help customers better understand their skincare needs and discover the right products—directly at the shelf.
Project Goals and Objectives
— App Development
Beiersdorf set out to improve customer engagement at the point of sale by introducing a digital solution that could educate and inform in a quick, impactful way. The goal was to build a tablet-based app that would capture attention, guide users through a personalized skincare journey, and ultimately support smarter purchasing decisions.
To meet these objectives, the app needed to be visually engaging, easy to use, and aligned with Beiersdorf’s premium brand identity—all while being robust enough to perform flawlessly in high-traffic retail environments.
The Challenge
In a busy store environment, grabbing and keeping a shopper’s attention is no easy task. Beiersdorf wanted to create an intuitive, engaging app that could quickly guide users through skincare information and product recommendations, all while reflecting the premium feel of their brand.
Our Approach
We started by working closely with Beiersdorf’s marketing team to understand the key customer touchpoints and UX goals. Drawing inspiration from successful international campaigns, we designed an intuitive and visually appealing interface optimized for quick and effective interaction.
Our team developed the app natively for iOS tablets, ensuring it performed reliably in a fast-paced retail setting. We ran extensive real-world testing on the same devices used in stores to make sure the experience would be smooth and frustration-free.
Results and Impact
The app was successfully rolled out across key retail locations, immediately improving customer engagement and in-store interaction. Shoppers received personalized guidance on skincare routines and product choices, leading to better-informed purchases.
The initiative also gave Beiersdorf valuable insights into customer behavior, helping shape future marketing and stocking strategies.
Reference
Understanding of customers’ needs and proper merchandise stocking have improved markedly since the engagement began. Donatix corrected issues quickly and responded equally as promptly to other concerns. They accepted constructive input well, but also brought creative ideas of their own to the table.
Procurement at Beiersdorf.
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