Solution
Donatix held several discovery meetings to discuss our goals as well as challenges that could arise. Next, we created a design of the app based on a similar promotion in another country, tackling the challenge to keep the user attention while he is at a busy place. Once the design was finalized, we proceeded to actual development and testing on real tablet devices that would be used in the promotion. The campaign has proved to be a success and helped us understand more of our consumers’ needs regarding skincare. Therefore, they are better able to determine which products to stock on the shelves.