Digital Wardrobe Mobile App
La Koketa is an iOS app that solves the What to wear? problem by giving outfit ideas based on user prefs thanks to its unique matching algorithm.
About the Client — La Koketa
La Koketa is a fashion technology company that offers users a digital wardrobe experience, enabling them to organize their clothing items and receive tailored outfit recommendations. The app combines users' personal wardrobe pieces with a vast array of affiliate clothing items to curate individualized style suggestions
Project Goals and Objectives
C
— Mobile App Development
La Koketa aimed to revamp its existing application by introducing a new design and enhanced functionalities to better meet the evolving needs of its target audience and stay ahead of competitors. Initially seeking assistance with backend development, the La Koketa team expanded the collaboration with Donatix to include mobile app development for improved communication and integration
Challenge
The app has been existing for years, but the client wanted to do a major update with brand new design and new functionalities to reposition and accelerate the product, address the changing needs of the target and put it ahead of the competition. La Koketa team was initially looking for a vendor to help out with Back-end development: the brain behind the app. After a round of talks, they decided to assign mobile app development to Donatix as well in order to facilitate better communication.
Our Approach
We joined the project by taking over the existing codebase from a previous vendor. Our first step was to perform a full audit and refactor the backend to ensure a reliable foundation for future development. As the collaboration progressed, we also took charge of the mobile development to streamline communication and ensure consistency across the product.
A central focus of our work was building a smart outfit recommendation engine. The algorithm we developed combines items from the user’s personal wardrobe with affiliate products from ShopStyle, offering tailored outfit suggestions based on individual style preferences, colors, and brands.
We also implemented La Koketa’s signature “What to Wear?” feature, which helps users visualize how a new clothing item could pair with what they already own—making shopping more intentional and personalized.
To enhance the user experience further, we developed a clothing item editor with automatic background removal and image recognition, using C and ImageMagick, ensuring clean visuals for every wardrobe piece
Results and Impact
The updated La Koketa app launched successfully with a modern design, better performance, and new smart features. The personalized outfit suggestions and “What to Wear?” tool increased user engagement, while the ShopStyle integration expanded clothing options and supported monetization.
Overall, the app evolved into a more competitive and user-friendly digital wardrobe solution.
“Donatix delivered an app that fulfilled our requirements and launched successfully.”
“We were greatly impressed by their proactivity. They were quick to propose actionable solutions to user flow problems, feature improvements, and backend tweaks.”
Gergana, Co-Founder
Reference
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