Banking is necessary, banks are not
Bill Gates, 1990
We have seen enormous advance in media technology and communication still banking has been lagging in the innovation sector. This is about to change, however and the wind of change blows from unexpected direction: the European Comission. Next years is the year that the new Payment Service Directive 2 will come in force and is going to radically change the banking sector and end the banks monopoly on customer’s account information and payment services.
Disrupting Payments in Europe
PSD 2 further extends the original Payment Service Directive from 2007. The key change that PSD2 brings is that it requires banks to provide information about their customers’ bank accounts to third parties via Application Programming Interfaces (APIs). Customers can thus grant third-party service providers access to their bank accounts.
It enables bank customers, both consumers and businesses, to use third-party providers to manage their finances. What this would mean for the every day consumer is that instead of using a card, consumers will soon could be able to pay directly from the mobile app of their favourite brand. I Usually when you shop in Amazon for example your payment is processed through payment intermediary(usually card company) who charges the seller for its services.
More opportunities for businesses:
Start-ups are already taking advantage of the possibilities that the directive would unveil.
London based company True Layer creates a developer platform to make it easy for Fintech companies to access bank APIs. It has raised $3 million Series A investment.
“We believe that PSD2 will be a once in a lifetime opportunity for startups to displace incumbent banks and financial service providers,” says the startup’s co-founder Francesco Simoneschi.
The API’s enable a lot of other opportunities for Fin-tech Startups. FinTech companies can plug into payment accounts and either initiate payments or retrieve account information. Banks cannot demand contracts and cannot charge fees.
Start-ups in other areas could also benefit from the changes. For example an utility company can create an app that checks your electricity usage and automatically transfer funds from your savings account to your bills account.
Retailers would be another beneficiary. Under PSD 2 retailers could ask consumers for permission to use their bank information and draw money from their account directly whenever consumer wants to make a payment. In other words retailers establish PISP((Payment Initiation Service Providers) services to their customers eliminating the middle-man and fees. Reducing these costs could make a significant difference to a merchants’ bottom line. Customer usage of these PISP services may be encouraged through the provision of discounts or other loyalty schemes at the point of sale.
Opportunites for banks:
Banks invest billions in IT every year however most of it goes for maintenance. By opening their API’s and entrance of new players in their domain, banks would need to catch-up with the payment revolution or stand the risk of losing part of their customers. There are several directions that banks could take:
• Move to bank-as a platform strategy: offer 3rd party or build their own applications and create eco-system around itself. Good example is Unicredits BuddyBank app.
Buddybank will offer conventional banking products, such as accounts, credit and debit cards, and loans, as well as lifestyle services such as restaurant and travel reservations.
Buddybank is being built on a lean, stand-alone architecture, which will allow for fast, low-cost expansion and could quickly and easily provide banking services through connections with partners.
Another example: transaction platform with business-financial-management applications and equipped with features such as liquidity dashboards, electronic invoice-processing, and loan management. Banks to offer those own tailor made, high margin products to their competitors’ customers.
• Cross-sell services: Banks to hold key data which wih the consent of the user they could provide to 3rd party providers. That would include for example income, purchasing history and debt repayments and could help those companies tailor unique offerings. For example knowing your credit history a travel agency could offer you better suited holiday packages.
Banks could also partner with fin-tech Startups to deliver digital financial innovation
The road ahead
By breaking from the current banking monopoly, the payment services market will benefit from increased innovation and free-market competition. In the path to innovation, time is the essence, and first movers are likely to dominate the market. This is also true for the current implementation phase of PSD2. No matter on which side of the fence you stand: bank or company, the right time to experiment with and test new ideas and products is now.