How many times have you encountered a well-designed website only to be disappointed by a lack of content that is clear and captivating? There’s no denying that a well-designed website is essential. Without a good website copy, even the best-designed website in the world would be pointless and soulless. One of the best ways to engage with your customers is through your website text. Good website text communicates your brand, engages with your target audience, and gives you control over the brand story told by your best representation online – your website. It captivates and informs your audience without being too information-heavy.

Whether or not you have written a website copy before, you might be unsure where to begin. Thus, we’ll go over online copywriting best practices in the points below.

Try not to repeat yourself in your website copy

You don’t have to repeat yourself or say the same thing in numerous ways. This is really annoying and may result in pushing away potential customers. It slows down the reader, rather than highlighting your message and its intent, it dilutes it. Overrepeating happens when you are not sure whether you have written everything you want to say in the first place. Instead of adding more, return to your original text and rewrite it. Because you just have a few seconds to grab your reader’s attention, so make use of simple and concise language.

Rank yourself higher in the SEO rankings

Your website text has a dual purpose. It informs visitors about your brand and what you have to offer, and it also aids search engines in understanding your page. Despite the fact that your website photos are just as vital as your design, the impact of SEO is in the face of your copy. The more appropriate written text you have on your site, the more likely it is to be picked up by search engines and ranked higher in organic search results. Try to incorporate your core keyword into the page header as well as the body content as you write each page of material with your keyword in mind. This should happen organically because the term should match the content on the page. Subheads are a great method to incorporate more keywords.

Your website copy is the one that sells

You must clearly express your offer and persuade them that they want what you’re selling. A visitor’s decision about a site is made in a matter of seconds, and while design aids in attracting their attention, the online copy is what truly closes the deal. Visitors to your website need to know that you can assist them, and the only way to do so is through well-written, interesting text that persuades them to take action.

Don’t forget a call to action (CTA)

What actions do you want users to take? Create a single, clear call to action button/pop-up message. Use a word that explains exactly what you want a user to perform so that they understand what you’re asking them to do. You may require further info at times. Perhaps you require them to complete a form in order to acquire additional information. “Submit Form” or “Submit a Message” is a basic button or text link that you can use.

Be consistent with your Viewpoint

Keep in mind that no matter whose point of view you use, you should maintain consistency throughout your whole website. If you alternate between “you”, “our” or “we”, then your customers will be left confused and it may subconsciously indicate to them that you are a less reliable business.

Conclusion

The package is more often than not, what sells a product, however, the content inside is the one that brings the true value. The same goes for a digital product or service as well. Web design is essential but without a proper website copy, it will be an empty shell. It is of utmost importance to master your copywriting skills or trust a professional to skyrocket your potential. Go ahead and contact us for more questions or an idea that we can transform into reality.