In recent years, traditional advertising has lagged behind digital . Many companies prefer to invest their advertising budgets in the online space at the expense of TV, radio, and outdoor advertising. In the world of digital marketing, new features are constantly emerging that every start-up or business owner should familiarize themselves with.
Using video content or live streaming
It can be argued that video content is at the heart of digital marketing and it plays a key role in consumer behavior. Short video content is more memorable and engaging than long boring videos or other types of content. People prefer to spend most of their time in front of their computers or mobile devices rather than going to a live event. Leading social networks such as Facebook, Instagram and TikTok provide the live streaming option. They not only provide an opportunity to make contact with our followers in real-time but is also a good prerequisite for video advertising. YouTube in turn provides an opportunity to promote this type of content even more. Video content is a necessity for any brand.
Stories on social networks
A commonly used method of advertising is the so-called Story on Instagram or Facebook. This increases audience engagement. This type of Ad is often combined with influencer marketing for more effective results.
TikTok is a combination of social networking sites like Instagram, Snapchat, and Vine. Users can share videos on various topics for entertainment or advertising purposes. This type of advertising takes the honorable first place. Since the app is especially popular among the younger generation, it has a huge customer base for marketers. It is suitable for any business field: beauty, health, fashion, food, beverages,etc.
Advertising through influencers
An influencer is a person who maintains a social media account and shares content to influence their audience. This is why influencers pique the interest of advertisers. Undoubtedly, promoting products through influencers’ experiences and recommendations is a preferred means of advertising. Especially now that everyone is spending more time on social networks.
In conclusion businesses need advertising whether it be through traditional marketing or digital. Each of them has its advantages.